The online casino industry in the UK has seen exponential growth over the past decade. With advancements in technology, particularly in artificial intelligence (AI) and machine learning (ML), the landscape of online gambling is undergoing a significant transformation. These technologies are not only enhancing the user experience but also driving personalisation to unprecedented levels. This article explores how AI and Online Casino ML are shaping the future of personalisation in UK online casinos.

The Rise of AI and Machine Learning in Online Casinos

AI and Machine Learning Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. Machine Learning, Online Casino a subset of AI, involves the use of algorithms and statistical models to enable machines to improve their performance on tasks through experience.