An advert for a monopoly-themed online casino game is to be banned by using the promoting regulator over challenge that utilize of the lath online game’s ordinary caricature amulet – rich Uncle Penny bags – could attraction to infants. The promoting standards authority ASA discovered that the advert, which seemed on the reflect online website, Online Casino breached its code, which says that gambling advertisements have to not be advised to appeal to young people.

The ban comes amidst ascent difficulty about the publicity of children to gambling, through channels together with TV adverts, football shirt sponsorship, desktop video games, apps and palsy-walsy media. A gambling commission audit released remaining yr. printed that the number of issue gamblers aged 11 to 16 had risen greatly to 55,000 over two years, bidding challenge over a “generational scandal”. The ASA has yet to submit its cardinal however the Guardian is aware that the regulator has informed enjoyable play, the Gibraltar-based mostly business behind the game, that it must now not seem once again.

The right Rev Dr Alan smith, the bishop of St Albans, welcomed the ruling, and pointed out the advert turned into “yet extra proof” that gambling businesses are concentrated on infants.