How to Track and Analyze Metrics Across Advertising Platforms

Running ads throughout multiple platforms similar to Google Ads, Facebook, Instagram, LinkedIn, and others can quickly become overwhelming without a transparent strategy for tracking and analyzing performance metrics. Understanding tips on how to monitor and evaluate these metrics is essential for optimizing campaigns, maximizing return on investment (ROI), and making data-pushed decisions. Here’s a complete guide that will help you track and analyze metrics throughout advertising platforms effectively.1. Set Clear Goals and KPIsEarlier than diving into tracking metrics, it’s essential to define clear goals for your advertising campaigns. Are you aiming to increase website traffic, generate leads, increase sales, or…